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The B2B User Experience: Identifying Sources of Friction in Your B2B Website

Posted by Eduardo Esparza on Dec 28, 2013
In the B2B world, the word friction can be defined in slightly different ways, but all definitions a...

How to Create the Most Accurate Buyer Personas for B2B Businesses

Posted by Eduardo Esparza on Nov 22, 2013
A buyer persona is defined as a research-based and archetypal embodiment of who your buyers are, wha...

Building A Better B2B web design

Posted by Eduardo Esparza on Sep 12, 2013
Web design are as crucial in B2B as sales and marketing because it can help enhance your sales, lead...

A Guide to B2B Responsive Web Design

Posted by Eduardo Esparza on Sep 4, 2013
It can be hard, it’s true, to radically modify one’s website design. We live in a world that’s rapid...

Web Typography Best Practices

Posted by Eduardo Esparza on Sep 3, 2013
Image Credit In website design, even the smallest details matter. This is why you need to adopt the ...

Understanding Website Benchmarking: When Is It Useful, When Is It Not?

Posted by Eduardo Esparza on Aug 22, 2013
Website benchmarking allows you to see what others are doing, acknowledge their strategy and perhaps...

The HubSpot COS - A Breakthrough In Inbound Marketing Software

Posted by Eduardo Esparza on Aug 20, 2013
Just when you thought it couldn't get better, the HubSpot team has done it again.The announcement of...

Long Homepage Design Part 3: Design Considerations

Posted by Eduardo Esparza on Jun 25, 2013
So far we’ve debunked the fold myth and proved the conversion prowess of long homepage designs. But ...

Long Homepage Design Part 2: Conversion Analysis

Posted by Eduardo Esparza on Jun 21, 2013
Now that we’ve debunked the fold myth, we can start on the main course: long homepage designs. Peopl...

Long Homepage Design Part 1: Debunking “The Fold”

Posted by Eduardo Esparza on Jun 20, 2013
Before addressing long homepage design, there’s a very important hurdle we must cross first: The Fol...

Effective Calls To Action

Posted by Eduardo Esparza on Jun 19, 2013
Calls to Action (CTAs) are one of the most important conversion elements you can implement on your w...

Inbound Web Design: Designing According to Buyer Intent

Posted by Eduardo Esparza on Jun 18, 2013
When you design your website, you have to remember to incorporate the key principle of inbound marke...