How Great User Experience Design (UX) Can Grow Your Business

Posted by Eduardo Esparza on Feb 23, 2016 in B2B Web Design and User Experience
Although the user experience is integral to web design, there’s still a misunderstanding among business users and marketers to this day about what it really means. In short, great user experience design is not about simply creating a beautiful website and leaving it at that. In our own Market 8 process, the actual design part of site creation is only step number seven.
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All You Wanted to Know About Growth Driven Design

Posted by Eduardo Esparza on Dec 1, 2015
You’ve probably been hearing more about conversion optimization lately, as well as this approach cal...

How to Design a High-converting Call To Action Button on Your B2B Website

Posted by Marc Schenker on May 15, 2015
The call to action button is the actual star of your B2B website when you really think about it. It ...

A Starter’s Guide to Making a High-Converting Landing Page

Posted by Eduardo Esparza on Nov 21, 2014
Before we get into how to make a really high-converting landing page, we want to start this blog pos...

Effective Ways to Build Trust on Your Website

Posted by Marc Schenker on Nov 13, 2014
There’s perhaps no bigger factor to get right on your B2B website than the element of trust. A B2B t...

Is Your Website Functional: User Experience Evaluation Methods

Posted by Eduardo Esparza on Nov 11, 2014
  One of the biggest questions facing any B2B is always whether your site design is up to par or not...

How Do Buyer Personas REALLY Impact Web Design?

Posted by Eduardo Esparza on Oct 30, 2014
We all think that buyer personas are great in that they form the basis of user-centered design, so t...

How to Maximize the Persuasive Power of Your Web Copy

Posted by Eduardo Esparza on Oct 16, 2014
Copywriting is a highly valued skill and craft when it comes to selling a product or service on your...

How to Create an Effective About Us Page on Your Website

Posted by Marc Schenker on Oct 14, 2014
Of all the pages on your B2B site, the one that receives the least amount of praise, ironically so, ...

How to Use Directional Cues in Your UX

Posted by Marc Schenker on Oct 2, 2014
Directional cues on B2B websites are helpful and add to the user experience only if there are no oth...

UX vs. Decoration – Web Design Is an Engineering Job

Posted by Marc Schenker on Sep 26, 2014
  UX stands for user experience, which refers to how simple and enjoyable it is for your B2B buyers ...

HubSpot INBOUND14 Wrap Up Announcements From Market 8

Posted by Eduardo Esparza on Sep 23, 2014
Market 8 Updates and How We Became Specialists. A lot has happened lately at Market 8 in terms of ou...